A Vision of Light and History

MANGALEM SHADES OF BERAT FESTIVAL

From December 24th to 26th, the historic city of Berat transformed into a vibrant canvas of light during the Mangalem Shades of Berat festival. This unique event combined state-of-the-art projection technology with traditional music, illuminating Berat’s iconic landmarks and offering an immersive experience that bridged the past and future. The stunning projections across the Mangalem District, set to music, created an awe-inspiring atmosphere that drew locals and visitors into the heart of the city’s history.
Sector
Location

Berat, Albania

Date

24, 25, 26 December

Services
A Visual Journey

ILLUMINATING BERAT’S ICONIC LANDMARKS

The projections across Mangalem District were the centerpiece of the event, lighting up the facades of the historic buildings and bringing the stories of Berat’s past to life. Attendees could experience the beauty of the projections from different viewpoints around the city, including Gorica Bridge and Republika Boulevard. The lights weren’t just a show—they told the story of Berat, connecting the city’s rich history to modern innovation.
The festival felt like a celebration of both our past and our future. I loved how the music and lights worked together to make Berat come alive.

— Miranda P.

What we did?

Our role

At Citrus, we made sure that the Mangalem Shades of Berat was more than just a light show—it was an immersive celebration of history and innovation that showcased Berat’s timeless beauty through modern technology. Here’s how we brought it all together:
Product Development

We developed Mangalem Shades to highlight Berat’s cultural heritage while incorporating innovative modern elements. By merging history and technology, we positioned the event as a groundbreaking cultural festival that showcased both the city’s past and its forward-looking spirit.

Branding and Visual Identity

The branding for Mangalem Shades reflected the fusion of old and new, with sleek, modern visuals that complemented the city’s historic charm. This unique visual identity made the event stand out as a key cultural experience in Berat.

Artist Booking and Program Lineup

We brought in local DJs and musicians to perform live, providing the perfect soundtrack to the mesmerizing light projections. The combination of sound and visuals elevated the entire experience, making Mangalem Shades an immersive journey for all attendees.

Stage and Production Design

We turned Mangalem District into a visual spectacle, using cutting-edge projection technology to transform its historic buildings into dynamic canvases of light. The synchronization of lights and music across key locations like Gorica Bridge and Republika Boulevard created a magical, immersive experience for all attendees.

Digital Marketing and Social Media Strategy

Our digital strategy focused on building anticipation through social media, using visual teasers and clips of past events to generate excitement. This campaign reached a wide audience, attracting both locals and visitors to experience Mangalem Shades firsthand.

Logistics and Operations Planning

Coordinating across multiple locations, we ensured smooth traffic flow and managed viewing points to accommodate the large crowds. Every logistical detail—from setting up the projection equipment to crowd management—was carefully handled to deliver a seamless event.

Event Implementation

We managed the entire three-day event, from setting up the light projections to coordinating DJ performances that synced perfectly with the light displays. The result was an unforgettable blend of sound and light, creating an immersive experience that left a lasting impression on attendees.

Blending History and Innovation

Creating a Unique Atmosphere

The projections celebrated Berat’s history, while also highlighting the city’s commitment to innovation. By using modern technology to tell ancient stories, the festival honored Berat’s past while showing its vibrant future. The event brought together tradition and contemporary creativity, ensuring that Mangalem Shades became a highlight on Berat’s cultural calendar.

Visitors

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People
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Feedback

Berat looked like a dream! The lights and music turned the whole city into something magical. It was like being in a fairytale.

Digital Reach

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Impressions
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