THE BERAT GREEN HALF MARATHON
In its second year, the Berat Green Half Marathon combined athleticism with the stunning landscapes of Berat. The event featured two races—the challenging Half Marathon (21 Km) and the 10K race—both set against Berat’s picturesque trails. The marathon was more than a race; it was a celebration of community, healthy living, and sustainability.
A TEST OF ENDURANCE AND BEAUTY
Runners from across Europe took part in this exhilarating event, pushing their limits through Berat’s scenic countryside. The combination of challenging routes and breathtaking views made the marathon a standout for both athletes and spectators.
— Ben Felton
What we did?
Our role
Production Design
Our team mapped the 10K and Half Marathon courses, setting up engaging start and finish lines that energized both runners and spectators.
Digital Marketing and Social Media Strategy
We focused on promoting the event’s sustainability and scenic location, attracting 350 runners from 40 places through effective online campaigns.
Event Implementation
From race day activities to the pasta party and concert, we ensured the weekend was a fun, well-organized celebration of sport and community.
Logistics and Operations Planning
We handled everything from registration to on-course support, ensuring a smooth event for participants and spectators alike.
PROMOTING A HEALTHIER LIFESTYLE
The Berat Green Half Marathon encouraged participants to embrace outdoor activity and healthy living. Beyond the race, tree-planting initiatives emphasized the marathon’s commitment to environmental sustainability, aligning sports with nature conservation.
A COMMUNITY EVENT
The weekend offered more than just running, participants enjoyed a pasta party, a live music concert, and a kids’ race, fostering a spirit of inclusivity and fun. The event brought together athletes, nature lovers, and locals, creating a sense of community around fitness and the natural beauty of Berat.
Attendance
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Feedback
Digital Reach
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