A Burst of Color and Tradition

THE CARNIVAL OF SHKODRA

The Carnival of Shkodra was a lively and colorful three-day celebration from February 23rd to 25th that filled the town with joy, music, and cultural pride. This long-standing event united the community, blending traditional parades, music, and workshops with modern elements like light shows and art performances. It was not just a festival but a moment for Shkodra to express its creative spirit and bring people together.
Sector
Location

Korce, Albania

Date

23 to 25 February

Services
A Festival Full of Life

PARADES AND TRADITIONS IN SHKODRA

The heart of the carnival took place across key locations in Shkodra. The Nënë Tereza Square hosted the traditional caravan parade, while the pedestrian area was alive with vibrant costumes and performances. The burning of the scarecrow added a symbolic and dramatic touch to the festival, representing the welcoming of a new year. Local bars and restaurants along the pedestrian area became hubs of festivity as Venetian-inspired costumes paraded the streets, fostering a dynamic connection between artists, businesses, and visitors.
Lighting Up Shkodra

TWO-NIGHT LIGHTSHOW SPECTACLE

The carnival featured a dazzling two-night lightshow that became the highlight of the event. On the first night, stunning art projections reflected the vibrant themes of the carnival, lighting up the streets with vivid colors and dynamic patterns. On the second night, projections inspired by Marubi—Shkodra’s iconic photography—celebrated the region’s cultural heritage through a breathtaking visual display. The lightshow combined tradition with modern technology, leaving a lasting impression on the attendees.
Preserving the Legacy

COLLABORATING WITH LOCAL SCHOOLS AND ARTISTS

The municipality venue was the hub for workshops and artistic programs, bringing together students and local artists to collaborate on creative projects. These workshops fostered a sense of community by encouraging participants to express themselves through art, performance, and culture. This focus on creativity and collaboration was at the heart of what made the Carnival of Shkodra such a unique and inclusive event.
The burning of the scarecrow was my favorite moment. It’s such a powerful tradition, and it felt amazing to be part of something so meaningful.
— Luan T.

What we did?

Our role

At Citrus, we ensured the Carnival of Shkodra was more than just a celebration—it was an unforgettable experience filled with vibrant energy and cultural pride. Here’s how we brought it all together:
Product Development

We developed the carnival’s identity around the idea of community and cultural pride, positioning it as a central event in Shkodra’s annual calendar. By blending tradition with modern entertainment, we created a festival that stands out.

Branding and Visual Identity

The carnival’s look and feel reflected the vibrant energy of Shkodra. Bright, bold visuals and playful design elements captured the festive spirit while celebrating the city’s cultural heritage.

Digital Marketing and Social Media Strategy

We launched a focused digital campaign that captured the essence of the carnival, engaging locals and drawing in visitors. Across social platforms, we promoted the event to a broad audience, building excitement and ensuring a high turnout.

Logistics and Operations Planning

Coordinating such a multifaceted event required precision. We oversaw everything from parade routes to workshops, ensuring that every aspect of the carnival ran smoothly across multiple venues and days.

Event Implementation

From planning to execution, we managed every detail of the carnival. We worked closely with local artists, schools, and businesses to ensure a seamless experience, with every performance and activity delivered to perfection.

Planning & Strategy

EXPLORING THE CITY’S HISTORY

Beyond the music, the festival encouraged visitors to explore the charm of Korça, from its cobblestone streets to its cultural landmarks. The combination of serenades, history, and hospitality transformed the event into a journey through time, making it a must-visit experience for all lovers of music and culture.

Attendance

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Feedback

The Carnival of Shkodra brought the city to life! The light shows were stunning, and the mix of tradition with modern elements made it an unforgettable experience.

- Drita S.

Digital Reach

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