Bringing Korça to Life

Lumina Music Festival

On July 19-20, the Lumina Electronic Festival turned Korça into a vibrant hub of electronic music and visual art. With Citrus behind the scenes, we transformed Parku Rinia into a pulsating space where techno, house, and deep house beats met stunning light projections, creating an unforgettable atmosphere.

Location

Korce, Albania

Date

19 and 20 July

Planning & Strategy

Making the magic happen

The success of Lumina was all in the details. From the artist lineup to the breathtaking visuals, every element was carefully planned to create a fully immersive experience. The theme of light (inspired by the Latin word “Lumina”) guided everything we did, bringing modern electronic music and Korça’s rich cultural history together in a truly unique way.
“One of the best festivals I’ve ever played. The energy, the crowd, and the visuals were just incredible. Truly a standout experience.”

— Burak Yeter

What we did?

Our role

At Citrus, we made sure Lumina was more than just another festival—it was a full-on experience. Here’s how we brought it all together:

Product Development

We built Lumina’s unique identity, setting it apart in the Albanian electronic music scene.

Branding and Visual Identity

We crafted the look and feel of the festival to reflect its modern and energetic vibe.

Artist Booking and Program Lineup

We brought in top talent like Burak Yeter, Alex Guesta, Nena Polap, and DJ Zaava, delivering two nights of unforgettable performances

Stage and Production Design

Our team designed a stunning stage setup, complete with light projections that enhanced the festival’s energy.

Digital Marketing and Social Media Strategy

We promoted the event across digital platforms, reaching thousands of electronic music lovers.

Logistics and Operations Planning

From on-site coordination to managing vendors, we ensured everything ran smoothly.

Event Implementation

We handled everything from planning to execution, ensuring every logistical detail was sorted.

Planning & Strategy

Creating a Unique Atmosphere

The Lumina Electronic Festival was all about creating an beautiful and different experience for attendees. From the moment they entered the venue, the mix of music and visual art pulled them in. Our on-site team made sure the festival ran without a hitch, allowing the audience to fully enjoy the performances and light shows.

Attendance

OVER

People
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Feedback

Attendees called Lumina a “one-of-a-kind experience,” with one festival-goer saying, “The music and visuals created an atmosphere I’ll never forget.”

Digital Reach

OVER

Impressions
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Planning & Strategy

Overcoming challenges

Planning a festival of this scale in a historical city like Korça wasn’t without its challenges. Balancing modern electronic music with the city’s rich cultural background was key. We used projection mapping to blend contemporary visuals with Korça’s historical architecture, creating a unique fusion of old and new