Adventures in the Albanian Alps
N'ALTITUDE FESTIVAL 2021
The N’Altitude Festival 2021 took place in the stunning Kelmend Region of Northern Albania, nestled in the village of Lëpushë. The festival brought together adventure seekers, music lovers, and culture enthusiasts for an beautiful experience in the heart of the Albanian Alps. Visitors enjoyed a wide range of activities, from hiking and biking to yoga in the fresh mountain air. The combination of nature, culture, and music made this festival a celebration of the beauty and spirit of Northern Albania.
Where Adventure Met Culture
A MIX OF EXCITEMENT AND TRADITION
The festival offered something for everyone. While adventurers explored the mountain trails, others enjoyed traditional music performances and live sets from Albanian bands and DJs. Visitors were also treated to delicious local food and drinks, sampling authentic northern Albanian cuisine at the food fair. It was a perfect blend of outdoor adventure and local culture, all set against the backdrop of Lëpushë’s stunning landscapes.
“Loved N’Altitude Festival! Great music and views, plus
everything was so well organized.”
— Particia M.
What we did?
Our role
At Citrus, we made sure that N’Altitude Festival 2021 was a well-rounded experience for all attendees. Here’s how we brought everything together:
Product Development
We worked to position N'Altitude as a unique event that blended adventure, culture, and music. By incorporating local elements such as traditional Albanian music and authentic northern cuisine, we helped develop a product that felt both immersive and special to attendees, allowing them to connect with the Albanian Alps in a meaningful way.
Artist Booking and Program Lineup
We curated a diverse lineup of artists, booking both local bands and DJs to ensure the festival's musical performances were as vibrant as its adventure activities. From traditional performances featuring lahuta and çifteli to modern DJs, the lineup was carefully selected to appeal to a wide audience while reflecting the spirit of the festival.
Digital Marketing and Social Media Strategy
Our digital marketing campaign played a key role in building awareness and excitement for the festival. We promoted the event across social media platforms and through targeted online advertising, highlighting the festival’s mix of outdoor adventure and cultural experiences. This strategy helped attract both locals and international visitors.
Event Implementation
We oversaw the entire festival execution, ensuring that all elements,from the outdoor activities to the live music performances,ran smoothly. Our team coordinated the setup of the festival grounds, managed vendor arrangements, and ensured that logistics for the various adventure activities were in place.
Evaluation and Monitoring
During the event, we continuously monitored how things were running, making sure all aspects of the festival were delivered smoothly. We managed crowd control, coordinated the schedule of events, and ensured that both the adventure activities and the music performances were on track throughout the festival.
FAMILY ACTIVITIES AND GAMES
N’Altitude wasn’t just for adults—kids had a great time too! There were plenty of family-friendly activities, including face painting, treasure hunts, and craft sessions. The festival created a joyful atmosphere where families could make memories together, with games and activities designed to bring smiles to everyone’s faces
Attendance
OVER
Feedback
“Fantastic experience at N’Altitude Festival! Loved the hikes and traditional music. Everything was well-organized. Can’t wait for next year, and hoping for more food variety!”
Digital Reach
OVER
LIVE MUSIC AND DJ NIGHTS
As the sun set, the festival came alive with two nights of live music. Some of the best Albanian bands and DJs performed, setting the mood for evenings filled with dancing and laughter. Traditional instruments like the lahuta and çifteli added a special touch to the performances, connecting modern sounds with the rich heritage of the region