Rocking Gjirokastër
ROCK THE ROCK FESTIVAL
From December 22nd to 23rd, Rock the Rock turned the historic city of Gjirokastër into a high-energy celebration of rock music. With powerful performances by local rock artists, the festival brought together the raw energy of rock ‘n’ roll and the ancient beauty of the city, creating an experience that was both electric and unforgettable.
Music in the Heart of History
A PERFECT VENUE AT SHESHI ÇERÇIZ TOPULLI
Set in Sheshi Çerçiz Topulli, the event made full use of Gjirokastar’s stunning location. The open square allowed the rock beats to reverberate through the historic streets, combining the energy of live music with the city’s unique cultural backdrop.
— Eugent Bushpepa
What we did?
Our role
At Citrus, we turned Rock the Rock Festival into more than just a music event—it was a full-blown celebration of music, culture, and the spirit of Gjirokastër. Here’s how we brought it all together:
Product Development
We helped build Rock the Rock into a standout event, positioning it as a key part of Gjirokastër’s cultural scene. By blending rock music with the city’s historic charm, we crafted a festival that stood out in Albania’s entertainment calendar.
Branding and Visual Identity
The branding for Rock the Rock reflected the festival’s edgy yet historical vibe. Our design elements, from posters to digital content, showcased the fusion of modern rock culture with Gjirokastër’s timeless beauty.
Artist Booking and Program Lineup
We brought together a stellar lineup of local rock talent, offering a range of rock sub-genres to keep the crowd engaged and energized over the two-day event.
Stage and Production Design
We created an eye-catching stage setup in Sheshi Çerçiz Topulli, using the city’s historic architecture as a backdrop. The stage design, combined with powerful lighting, enhanced the energy of the rock performances, making the experience truly immersive.
Digital Marketing and Social Media Strategy
We crafted a digital marketing campaign that captured the festival’s vibe, promoting the event across social media platforms and reaching a wide audience. The festival’s mix of rock music and cultural heritage attracted both local fans and visitors from outside the region.
Logistics and Operations Planning
From managing the venue setup to ensuring smooth operations on the day of the event, we handled every logistical detail. Our team coordinated everything from sound systems to vendor arrangements, ensuring the festival ran seamlessly.
Event Implementation
We oversaw the entire event, from the initial planning stages to the final performances. Our team ensured every aspect—from the lineup of rock bands to the festival atmosphere—was executed perfectly.
ROCKING SHESHI ÇERÇIZ TOPULLI
In the heart of Gjirokastër, Sheshi Çerçiz Topulli became a stage like no other. The rock beats echoed through the streets, bouncing off the centuries-old architecture, creating a perfect blend of modern music and historic vibes. The festival felt alive, with the energy of the music colliding with the timeless charm of the city.
Attendance
OVER
Feedback
Digital Reach
OVER
More Than Just Music
ROCK, CULTURE, AND TOURISM
Rock the Rock wasn’t just about the music—it was about celebrating Gjirokastër’s unique spirit. Visitors not only enjoyed the rock performances but also took in the beauty of Gjirokastër’s cobblestone streets and historic landmarks. The festival boosted local businesses, making it as much a win for the city as it was for the music.