A Toast to Berat

WINE AND STORIES OF BERAT FESTIVAL

The Wine and Stories of Berat Festival was a celebration of flavors, history, and music over three unforgettable days and nights. Set against the historic backdrop of Berat, the festival offered a chance to explore the region’s rich winemaking traditions and culinary heritage. Attendees enjoyed a perfect blend of wine tastings, cultural tours & live music, making it a immersive experience.
Sector
Location

Berat, Albania

Date

31 October ,1 and 2 November

Services
Savoring the Flavors

WINE TASTING EXPERIENCE

The heart of the festival was the Wine Fair along Berat’s picturesque boulevard, featuring over 40 wineries from Albania and Kosovo. Visitors strolled through charming wooden houses, each hosting a different winery, savoring the best wines the region has to offer.
A Culinary Journey

GALA NIGHT AT BERAT CASTLE

The Gala Night at Berat Castle was the pinnacle of the festival. Set in the historic castle, guests indulged in a curated degustation dinner, enjoying local wines paired with traditional dishes. The combination of exquisite flavors, live music, and the presence of Master Chefs and sommeliers created an classy evening that showcased the best of Berat’s culinary heritage.
With a glass of wine

DANCING THE NIGHT AWAY

Over the course of three nights, the boulevard of Berat was alive with musical performances. Renowned artists like Kida, Ledri Vula, and Offchestra graced the stage, bringing a lively, contemporary vibe to the festival. Their performances, combined with cultural storytelling, created a fusion of tradition and modern entertainment.
I loved how the event combined tradition with modern flair. Exploring Berat through its wines and food was such a unique way to experience the city.
— Ariana D.

What we did?

Our role

At Citrus, we aimed to make Wine and Stories of Berat a true celebration of wine, culture, and history. Our goal was to create a multi-sensory journey that gave attendees the best of Berat’s rich traditions and contemporary charm. Here’s how we brought this festival to life:
Product Development

We crafted a unique identity for Wine and Stories of Berat, positioning it as a leading event that not only celebrated wine culture but also highlighted the region’s rich history and culinary delights.

Branding and Visual Identity

The festival’s branding reflected the charm and elegance of Berat. We created a visual identity that spoke to the historic beauty of the city while also embracing the modern, energetic spirit of the event, making it attractive to a diverse audience.

Stage and Production Design

We transformed Berat’s historic venues into immersive spaces, incorporating carefully curated stages that enhanced the beauty of each location. From Berat Castle’s gala night to the Wine Fair along the boulevard, our production setup was designed to seamlessly blend into the surroundings while still offering a visually stunning experience

Artist Booking and Program Lineup

We brought together some of the best Albanian musicians, featuring headliners like Kida, Ledri Vula, and Offchestra, to offer a rich blend of music and entertainment. Their performances helped bridge the traditional and contemporary vibes of the festival.

Digital Marketing and Social Media Strategy

We tapped into the power of social media to promote the festival across platforms, reaching wine enthusiasts, travelers, and foodies alike. Our targeted campaigns-built excitement around the event and showcased the rich experiences Berat had to offer.

Logistics and Operations Planning

Coordinating a festival of this scale across various historic sites required meticulous logistical planning. From coordinating wine cellars visits to ensuring seamless operations at tasting events and performances, we ensured everything ran like clockwork

Event Implementation

Our team handled every aspect of the festival’s execution, ensuring that every detail, from the Wine Fair’s setup to the culinary events and the music festival, was delivered flawlessly. We worked closely with local vendors and artisans to bring the best of Berat to life.

Planning & Strategy

Creating a Unique Atmosphere

The Lumina Electronic Festival was all about creating an beautiful and different experience for attendees. From the moment they entered the venue, the mix of music and visual art pulled them in. Our on-site team made sure the festival ran without a hitch, allowing the audience to fully enjoy the performances and light shows.

Attendance

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People
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Feedback

The Gala Night at Berat Castle was simply magical. Enjoying local wines with the sun setting over the castle was a highlight for me. The entire event was so well organized.

- Ariana D.

Digital Reach

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Impressions
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Planning & Strategy

Overcoming challenges

Bringing together a large-scale festival like Wine and Stories of Berat in such a historic and culturally rich location came with its challenges. Blending wine tastings, culinary experiences, and modern performances while respecting Berat’s heritage required thoughtful planning. We made sure to design a program that celebrated both the contemporary appeal of the event and the historical significance of Berat. From hosting events at Berat Castle to ensuring the logistics of the Wine Fair on the boulevard, each step was carefully managed to protect the city’s charm while delivering a high-quality experience.